OUR
STORY
Arteria started as a full-service branding agency, known for its boutique approach across diverse industries. When Natasha Wells took on directorship in 2006, the focus sharpened—niching into strategic branding for B2B service businesses and expanding to serve service brands globally.
As an entrepreneur at heart with a practical, grassroots, collaborative nature, Natasha recognised a deeper need in 2017. Businesses didn’t just require a brand refresh - they needed a partner who could work from the inside out to align and optimize their business and brand, transforming their brand into a strategic asset rather than just a marketing exercise. To meet that need, we moved beyond the traditional agency model, working as an extension of the leadership and execution teams to ensure that brand strategy drives business success.
What makes us different?
Our agile integrated service approach, strategic expertise, and commitment to building your in-house capability set Arteria apart.
As specialists in all five strategic core areas of brand experience, the brand is aligned with business goals from the foundations up;
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purpose, vision & values
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customer journey
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brand messaging
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brand visuals
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stakeholder relationships
And when implementing the optimisation plans requires additional expertise, we draw on an expansive network of trusted brand creatives and execution specialists to bridge gaps in capability or capacity seamlessly with cost-saving efficiency.
How we help:
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Brand Sprints – Fast, focused sessions to pinpoint challenges and unlock opportunities.
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Optimisation Projects – Sharpening brand identity, positioning, messaging, and customer experience.
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Fractional Leadership – acting as your Head of Brand, this monthly service provides ongoing senior-level brand leadership at a fraction of an equivalent full-time c-suite executive to ensure long-term alignment and growth (retainer packages tailored to your needs).
If your brand no longer reflects your business, customer engagement is slipping, or the brand is no longer driving business success, you’ve come to the right place.
OUR PEOPLE,
OUR PROMISE.
We partner with established mid-size B2B service businesses navigating change and growth.
Our customers are purpose-driven and all-round awesome humans! They recognise the benefit of investing in their brand as a business asset, respect team members and collaborators, and seek opportunities to bring a lasting positive impact to their communities.
Our industry partners are pretty exceptional too. Like us, they embrace the opportunity to collaborate, innovate, and agitate (where necessary), remain curious and committed to delivering high-value professional services.
We promise to bring long-lasting transformational change and cheerleader support at each step of your business journey. To empower your people and to preserve your business resources.