As the end of the year races towards us, you might be thinking about how effective your marketing was this year.
Did you have a plan? Or was it more of a scattergun approach?
Having a clear marketing strategy is proven to generate better results than reactive marketing. Which is no surprise when you think about it.
A strategy gives you a clear plan to follow so that you know what you are doing and when you are doing it.
So, how is your marketing plan looking for the new year?
If it is less strategy and more of a big blank page, then you will want to read on…
The Importance Of A Marketing Plan
A marketing plan is more than knowing what to post on your social media pages or when to run advertisements. It is a comprehensive written plan that details what your marketing focuses are and how you can ensure great results.
Your business strategy for the year should lie at the heart of your marketing plan.
It should also outline your business objectives and detail the tactics you will use to achieve those objectives. It will keep you on track and make sure you are always making constant progress towards your goals.
Having a plan allows you to maximise opportunities throughout the year and spend your marketing budget wisely. There is no point blowing everything in the first three months, leaving you nothing in the budget for three quarters of the year!
Your plan keeps you on track and focused on the right things.
Why You Should Start As You Mean To Go On
Successful marketing requires consistent action. That means you can’t run an advertisement at the beginning of the year and expect people to remember it in December!
A huge part of marketing is showing up, being visible and reminding people who you are.
You can’t do that with an inconsistent approach.
Prospective clients need a lot of touchpoints before they even remember who your business is and what you do. Let alone being ready to buy from you!
Having a cleverly crafted marketing plan means that your business appears in front of them all throughout the year, on different marketing platforms.
But, that plan is going to be no good if you don’t implement from the start of the year. If you start as you mean to go on then you form good marketing habits. You keep your business in front of the people you want to work with and you build the trust needed for them to purchase from you.
How To Create A Good Plan
When it comes to creating a marketing plan, you want to make sure it is going to generate results. So, consider these important aspects:
Where do your clients hang out? There are so many marketing channels available. Instead of trying to appear on them all, just focus on the ones that your ideal clients use.
Can you measure the return? Often, you have to put some skin in the game to get results. But, you don’t want to be throwing your money away. Choose marketing efforts where you can measure the returns so that you can track if they are effective or not.
What is the customer experience like? Ideally, you want to make every touchpoint with your business a great experience for your customers, marketing included. Think about the interactions your customers will experience and the impact they will have.
Are you being tech savvy? More and more people are engaging online via smartphones and tablets. Are you allowing for that in your marketing?
Are you reviewing and tweaking? The best laid plans can sometimes change. To keep your marketing effective, you need to review your plan and check it is still working. If you find certain aspects aren’t, you can tweak your ongoing efforts accordingly.
Feeling a bit overwhelmed by the level of detail that needs to go into your new year marketing strategy?
We can help.
Let’s have a chat about where you want to be and what resources you’ll need to get you there.
Take the first step towards effective marketing next year![/vc_column_text]